ANNEMARIE IVERSON TO EDIT YM
Byline: Lisa Lockwood
NEW YORK — Annemarie Iverson has been named editor in chief of YM magazine, succeeding Diane Salvatore, who left the publication.
Iverson, former beauty and fashion news director at Harper’s Bazaar from 1993 to 1999, has also held editorial posts at Seventeen, Women’s Day and New York Woman. She has also co-authored two books, Bobbi Brown Beauty and Bobbi Brown Teenage Beauty, which was published earlier this month.
“It’s a great opportunity, the management’s great and the teen market is exciting. I think it has huge potential,” said Iverson. YM is published by Gruner + Jahr USA Publishing.
Faced with formidable competition from Seventeen, Teen People and Cosmogirl!, YM has taken its hits in the advertising category. While Seventeen and Teen People experienced ad page gains of 8.7 percent and 24 percent, respectively, through the first eight months of the year, YM’s ad pages declined 6.5 percent, according to Media Industry Newsletter. In 1999, YM’s ad pages were off 9 percent, according to MIN.
Laura McEwen, former publisher of New Woman, was named publisher earlier this year.
Iverson said she plans to inject YM with “quality editorial, the best pictures, the best words and very high emotional content. My background is fashion and beauty and I will push the book in those directions. I want to make it the teen resource,” she said. Among her plans are to add interactive diaries, confessionals and more fashion and beauty to YM, which will also undergo a redesign. The magazine has a rate base of 2.2 million.
Iverson said she doesn’t plan to clean house immediately. “I’m just going to look at everybody. It’ll be an evolution. It’ll be a slow process. There are some great people there.” Iverson will begin after Labor Day.
In other G+J news, Emily Listfield has been named editor in chief of Fitness, succeeding Sarah Mahoney, who left the magazine. Listfield had been executive editor of McCalls.