3D SHOPPING SNAGS THREE NEW PARTNERS
Byline: Katherine Bowers
LOS ANGELES — A California-based Internet technology firm known for its 3-D visual-display applications is moving and shaking — but not from a mudslide or earthquake.
The company, 3Dshopping.com, recently inked licensing agreements with three Net players: Yahoo Inc., Goodspeed Communications plc and Democracy Sportswear.
It is providing Yahoo with 3-D imaging that has rotation and zoom capabilities and that can be applied by the portal giant’s merchant affiliates at the Yahoo Shopping destination.
Michael Landor, Yahoo Shopping’s general merchandise manager, called 3Dshopping.com’s technology “a significant differentiator” for the shopping site.
The licensing pact with Goodspeed will enable the London-based digital service provider to duplicate the virtual rotation and movement technologies for its retail clients, including Harrods, Next and GUS, among others.
Goodspeed is an Internet consultant with capabilities for printing, color separation, digital wallpaper, digital photography, and Web design and production. It also provides content management online, which can translate into significant savings of time and costs for large corporations.
Joel Gaynor, president of 3Dshopping.com, said retailers such as Harrods could use the technology to create a 3-D shopping experience online or to enhance an e-mail marketing campaign.
“We’ve found a way to place the 3-D rotational technology into an e-mail, so when you open the e-mail, the first thing you see is a rotation of the model wearing the clothing,” said Gaynor. “So it’s a ‘living’ e-mail.”
That technology will be available at Democracy Clothing’s redesigned Web site, which is slated to go live for fall selling. The Los Angeles-based sportswear label signed on with 3Dshopping.com July 14.
Democracy is available at major stores nationwide, including Bloomingdale’s, Jacobsons, Macy’s.
Gaynor would not project fourth-quarter results for publicly held 3DShopping.com but called the licensing deals “an enormous growth opportunity.”
For the nine months ended March 31, 3DShopping.com rang up sales of $427,530, resulting in a loss of $4.9 million.