A GROWTH SPURT FOR SPRING
Byline: Karyn Monget
NEW YORK — The Aug. 6-8 edition of the Intimate Apparel Salon is expected to be the “biggest and most comprehensive” in its 10-year existence, said Carol Bigman, the show’s producer.
“We’ve made a tremendous leap since last August and will be featuring approximately 180 collections,” Bigman said. “We also are anticipating a very strong turnout of retailers — around the same number of attendees from the March market — 750 merchants.”
Bigman further noted that the salon will take additional space — half of the third floor — at the Millennium Hotel to accommodate a number of exhibitors showing at the trade fair for the first time. Innerwear lines will also be showcased on the fifth and eighth floors.
“I attribute the larger turnout of retailers and vendors to the fact that we no longer show in May,” Bigman said. “We also expect to get great crossover traffic from many of the other trade shows in New York City like the shows dedicated to accessories and children’s apparel, which will be staged at the same time.”
“A number of new European lines are coming in, but a lot of the growth is coming from American and Canadian labels. Some lingerie makers will also be showing their swimwear collections at the salon, and that’s perfect, because it will be the swimwear market week.”
New European exhibitors will include several Italian resources: Cristina Iaia, a loungewear firm; Dant & Maria, a sleepwear label; Parah, a maker of bras, panties and bustiers, and three hosiery concerns — CRT, OSE and Grandi Calze.
Promincour, the French lingerie organization, will continue to showcase foundations by Aubade, Le Mystere, Chantelle, Balmain, Lise Charmel, Simone Perele and Princess Tam Tam. Other French foundations labels will include Chantal Thomass, Marjolaine and Millesia.
Sleepwear by French makers will include Le Chat, and Sabrina Nadal, which will unveil a secondary line, Sanao Paris. Two French legwear resources will be exhibited: Le Bourget and Jerbe, which will be shown here for the first time.
A men’s line of underwear, socks and swimwear by French label Home In The USA will also be exhibited.