SHOPPINGLIST.COM LINKS TO YAHOO!

NEW YORK — ShoppingList.com, a Web site geared to drive customers to stores by posting thousands of items on sale at retailers all around the country, has linked up with Yahoo! Shopping.
ShoppingList.com operates like a directory, whereby consumers can search for products that are being marked down at stores in their communities, but can not purchase them directly through ShoppingList.com.
To take advantage of the service, click on http://www.yahoo.shopping list.com, or click on Yahoo! Shopping, then click the ShoppingList.com icon and plug in your zip code. Then, you can search for products on sale, either by choosing a store, a product category, a brand or an item.
“Our relationship with Yahoo! significantly broadens the online reach we provide for brick-and-mortar retailers and manufacturers, giving them access to one of the Web’s largest audiences,” Jeff Greenberg, chief executive officer, ShoppingList.com, said in a statement.
“ShoppingList.com has hourly updates on hundreds of thousands of in-store sales and specials throughout the United States,” Greenberg added. “By teaming up with Yahoo! Shopping, we’re now able to offer far more consumers a wealth of savings and special promotions offered by retailers in their local area.”
Greenberg cited Jupiter Communications indicating that those who browse online and those who shop online purchase a combined $207 billion worth of products in 2000 through off-line channels.
The agreement between Shopping-List.com and Yahoo! exemplifies the growing “clicks-to-bricks” trend in online consumer shopping habits, with shoppers increasingly using the Internet to research off-line purchases.
Yahoo! Shopping is a comprehensive Internet shopping destination.
ShoppingList.com, founded in 1998, is a free sales information service for consumers.The company said it has more than 250 product categories with 30,000 brands available in 140,000 locations nationwide. With 65 employees, the Sunnyvale, Calif. — based firm gathers its information on products on sale through newspaper circulars, newspaper ads, coupons and direct mail. It will e-mail consumers on specific products that are on sale, if requested.

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