Byline: Rusty Williamson
First Laura Bush and now the Dallas Cowboy Cheerleaders. Yes, it’s been a busy year for Michael Faircloth, the in-house custom apparel designer at high-end women’s specialty store Lilly Dodson here.
Faircloth, known for clean-cut suits and glitzy gowns that can fetch well above $10,000 each, has long been a favorite among the town’s monied crowd. Texas first lady Laura Bush, wife of presidential candidate George W. Bush, is a regular client.
Now, Faircloth’s designs can be admired each week by millions of common sports fans from the comfort of their living rooms, as he has outfitted football’s famous female boosters with sexy new uniforms. The ensembles were unveiled at a party on Aug. 30 at the Dodson store in Highland Park Village.
The new collection comprises three styles, including a navy bodysuit with a deep-V neckline and ultrashort miniskirt cut from silver leather; a stretch jumpsuit with fringe for colder weather and a navy warmup suit with western-style detailing.
Faircloth, thus, may be gaining new devotees among the beer-and-pretzel crowd, as opposed to the fashionistas who would be more likely to drool over his couture-quality fabrics or sartorial styling.
The cheerleaders got some double exposure at the party, with the concurrent unveiling of the squad’s new pin-up calendar and ESPN swimsuit video. The calendar was shot in Mexico. (Many of the photos were taken by Wade Livingston, whose work is often featured in WWD Dallas.)
There was more action to come before the fete’s end. The event also functioned as a fund-raiser to benefit the Cattle Baron’s Ball, an annual bash that, in turn, raises money for the American Cancer Society.
Ten percent of Dodson’s sales during the week of the event were donated to the charity.