GUCCI BUYS ZAMASPORT
MILAN — Gucci Group has announced the acquisition of a women’s wear factory from Italy’s Zamasport Group, confirming a story in these columns on Friday. As reported, the group purchased the division of Zamasport that had produced and distributed Gucci’s women’s rtw collection under license. The move is part of Gucci’s ongoing strategy to take back control of the production and distribution of all its collections, in a bid to protect brand image.
Gucci Group chairman and ceo Domenico De Sole said in a statement: “The acquisition…is a logical step, given the strategic importance of this product category to Gucci’s brand image. This transaction also underlines the determination of Gucci to continue to invest in brand development, further enhancing the value of the Gucci Division to Gucci Group shareholders.”
De Sole also vowed to “uphold the rigorous strengthening of the Gucci brand through selective acquisitions.” Gucci has more than $2 billion in cash — from partner Pinault-Printemps-Redoute — that has been earmarked for acquisitions. The group wants to build up its luxury goods portfolio and has already purchased Yves Saint Laurent, Sanofi Beaute, Sergio Rossi and Boucheron.