SAKS AND THE CITY
SAKS’ TEXAS STORE CAMPAIGN LAUNCHES WITH A NEW FORT WORTH UNIT.

Byline: Rusty Williamson

Saks Fifth Avenue kicked off an ambitious expansion campaign in north Texas last month with the opening of a 100,000-square-foot store in the North East Mall here.
It’s Saks’ second locale in the Dallas area. The first was a unit in the prosperous Galleria Mall that remains one of the most popular designer stores in town.
The new unit brings Saks’ store count in the state up to five. Saks plans to open several more stores in the area and Texas overall within the next few years. Executives at the 62-unit chain have labeled the Texas market underserved. In 1996, they outlined plans to beef up the chain’s presence.
In Fort Worth, a sterling crowd that included Saks senior-level executives turned out to christen the new store on Sept. 13, the day before it officially opened. Billed as a preview shopping day, the event benefited several local charities, including The Colleyville Women’s Club, The Gladney Fund, the National Cowgirl Museum and Hall of Fame and the Harris Methodist Hospital.
The next day, the general public got to experience the two-story, Art Deco-style emporium. The residential-style interiors include Lalique-inspired lamps, streamlined early Modern furniture and polished metal accents.
There’s a big emphasis on designer goods. Women’s fashion labels include Donna Karan Signature, Calvin Klein, Ralph Lauren Black Label, Armani Collezioni and Vestimenta.
“This new location gives Saks the chance to vastly expand luxury designer offerings to our Texas clientele,” explained Richard Roberge, general manager of the store, “creating a variety of choices for savvy customers who expect and deserve the very best.”
Christina Johnson, president and chief executive officer of Saks Fifth Avenue, added, “The Fort Worth community offers a customer base which is extremely compatible with Saks Fifth Avenue’s core customer demographic. We believe that Fort Worth will welcome us to their growing business and retail community.”

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