NEW YORK — Randy Krevat has joined the Lerner New York division of The Limited in the new post of vice president of brand planning and marketing operations.
Additionally, Susan Guerin has joined Lerner as vice president and chief financial officer, also a new post.
Krevat reports to Richard Crystal, president and chief executive officer of Lerner’s, and has responsibility for the development of database marketing strategies, print production and marketing operations.
Most recently, she was vice president of marketing services at Ann Taylor after working at the Emanuel division of GFT’s U.S. operation and at several advertising agencies.
Guerin reports to Ron Ristau, executive vice president of operations and administration, and oversees areas including financial planning, analysis and reporting.
She brings 15 years of experience to her new post, most recently serving as commercial director of sales and customer development at Unilever’s Lipton Co. division.

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