KENZO PLANS NEW OPENING IN SOHO

NEW YORK — Five years after its flagship U.S. door opened at 805 Madison Avenue, Kenzo will open its second retail unit here at the beginning of next month at 80 Wooster St. between Spring and Broome.
The Kenzo line is known for its use of vibrant colors, mix of patterns and Asian influences reflecting the founding designer’s Japanese heritage. The company, which was acquired by French luxury goods group LVMH Moet Hennessy Louis Vuitton in 1993, is based in Paris.
Kenzo, who founded his business in 1970, retired last year; the women’s design is now handled by Gilles Rosier and men’s is done by Roy Krejberg. The new store will feature their debut collections. Prices for the women’s apparel range from about $80 for a T-shirt to $1,500 for outerwear.
The 3,500-square-foot shop — the largest in the U.S. — will carry the full range of Kenzo apparel and accessories, including the Kenzo Paris, Kenzo Jungle and Kenzo Jeans lines. The furnishings are being designed by well-known interior designer Christian Liaigre.
The men’s area in the 2,000-square-foot Madison Avenue boutique will be closed and that business will move to the new store. The company plans to build the women’s and men’s wholesale business up next year, focusing on upscale specialty store distribution.
The new SoHo location will also carry some of the Kenzo fragrances, such as the recently-launched women’s and men’s duo Time for Peace. While LVMH does not break out figures for its apparel division, the Kenzo beauty business is estimated at about $100 million worldwide.

load comments
blog comments powered by Disqus