Byline: David Moin

NEW YORK — There’s a buzz at Bloomingdale’s this season, ranging from Beatlemania to the dramatic redesign of the fourth floor designer department.
With the luxury sector booming, stores that cater to the affluent are running strong. But Bloomingdale’s has received an extra kick with the overhaul of its 25,000-square-foot designer floor at the 59th Street flagship. “The designer business has been spectacular,” stated Michael Gould, Bloomingdale’s chairman and chief executive officer. “The renovation has meant such an incredible boost to the business.”
Gould wouldn’t say by how much, but sources said the floor has posted 30 to 50 percent weekly gains over last year, since it launched Sept. 7. “We certainly can sustain strong double-digit increases,” Gould said.
With its sensual curving glass facade along one side, the area is now easier and more elegant to shop and becomes the showcase for parties, fashion shows and charity events. The first event was the Sept. 7 benefit party for the National Colorectal Cancer Research Alliance. It was followed by the Sept. 26 fashion show-luncheon benefiting New Yorkers for Children, a charity helping thousands of foster children.
“New shops are going in here all the time,” Gould said. “But this was a total renovation of the designer floor.”
Among the new shops at the 59th Street flagship is the Beatles shop on the lower level. It features the first-ever exclusive Beatles theme merchandise — lots of T-shirts, denim jackets by several manufacturers including August Silk, as well as concert posters and old concert ticket stubs, just for Bloomingdale’s. Also featured is the new Beatles Anthology, which is the first book by and about the Fab Four. The shop opened Oct. 5, with a party for hundreds of Beatles fans that began at 11 p.m., and marked the first time Bloomingdale’s ever opened its registers at midnight. The shop, replicated at all 23 Bloomingdale’s stores, was done with the permission of Apple Corps Limited, the parent company of the Beatles.