WITH GLAMOUR IN FULL STRIDE, A SIBLING-OWNED WHOLESALER SPRINGS FROM CUSTOM DESIGN STOCK.
Byline: Rusty Williamson
It’s all in the family at Patricia Scott, a new misses’ social occasion dress collection that launched for holiday and spring.
The line, which is shown at Chambers & Associates, 4136 at the mart, is a collaboration of brother-and-sister duo Patty Shields and Scott Shields.
And the new company, based in Greenwich, Conn., is the wholesale offspring of a 50-year-old custom-apparel design business named for their mother, Susan Shields.
The elder Shields continues to do custom work on a part-time basis, but now the family’s focus is on grooming and growing the new wholesale venture.
“Women are really dressing up again, and glamour is extremely important right now,” said Patty Shields, who designs the Patricia Scott collection.
“We wanted to take our family design business forward, and wholesaling was the way to go. Stores have responded very positively to our brand of dressing up, which is about beautiful European fabrics, exquisite tailoring and the kind of all-out style that was prevalent in the early 1900s to the Twenties and Thirties. The designs of couturier Charles Worth are among my inspirations.”
For spring, Patricia Scott includes 33 styles that wholesale from $198 for a velvet drape-back dress to $599 for a brown silk lace dress trimmed in mink.
Other looks include fitted and sexy brocade suits, long silk satin Fifties-style evening gowns with matching boleros, and strapless side-draped lace cocktail dresses.
Jewel-tone brights such as sapphire and ruby prevail in the collection along with black and brown.
“Women are starting to wear and appreciate color more than ever. And when they realize that their good jewelry looks even better against beautiful colors, they jump to buy the dresses.”
Wholesale volume is projected at $1 million over the next 12 months.
Retail accounts include Julian Gold, San Antonio; Swartz, Midland, Tex.; Dressoir’s, Fort Worth, and Charles Edwin, Austin.
“With our custom background, we devote lots of time to fitting and sewing the Patricia Scott line,” said Patty Shields. “And we allow stores to customize colors or details on most styles in the line. We started getting reorders almost from the moment we started shipping.”
The Shields family also produces a year-old children’s wear collection called Buttons and Bows that’s projecting volume of $800,000 this year.
There’s also a maternity collection called Patricia Scott Maternity that launched for spring with 12 styles, most of which are cut from stretch silk. First-year volume of the maternity line is planned at $400,000.