NEW LINES
THE FOLLOWING OFFERINGS ARE NEW IN TOWN AT THE INTERNATIONAL APPAREL MART.

GAVIN, 4G23
Ivaxa Scarves
A sheer silver nylon wrap embedded with feathers is one of the fanciful creations of Iveta Neamtu, owner and designer of Ivaxa scarves.
Born in Bratislava, the capital of Slovakia that was formerly part of Czechoslovakia, Neamtu sold her chic collection in Austria and Slovakia before moving to Nashville four years ago with her husband, who had accepted a teaching position at Vanderbilt University. For the past year, she’s been doing business in the States and is now showing her collection in Dallas.
“I’m trying to use Czech beads, crystals and feathers that are from where I’m from,” Neamtu noted.
Ivaxa’s styles include oblong white silk organza strips edged with chinchilla feathers and nylon moire pieces hand-painted and trimmed with beaded fringe.
Her most unusual styles suspend peacock and other kinds of feathers between two pieces of fabric. Neamtu also offers fabrics that are twisted and overdyed using the Japanese shibori method and hand-painted silk charmeuse.
Ivaxa’s wholesale prices range from $38 for stretch nylon scarves to $148 for embellished pieces.
“I call the stretch-nylon scarves a travel accessory because they don’t wrinkle,” said Neamtu.

DYRBERG/KERN, 4632
Sleek jewelry from Denmark has laid anchor at the Mart in room 4632, the new corporate showroom for Dyrberg/Kern.
Leather cuffs decorated with crystals and skinny leather lariats that can work as necklaces, bracelets or a belt are some of the looks. The line also offers jewelry in silver metal styles finished with square and oblong crystals and glass beaded looks. Dyrberg/Kern styles bags and scarves as well, including sheared rabbit handbags.
Two collections a year are designed by Gitte Dyrberg and Henning Kern in Copenhagen.
In their fall line, they styled groups themed bohemian, rock star and bourgeois chic. [Information on the spring collection was not available at press time.]
Dyrberg/Kern is a major line in Europe, distributed to 14 countries there as well as Canada and Australia. Its U.S. debut was just this year, orchestrated by Rhenae Stone of Dallas and her partner, Carol Eklund, a Swede living in Ann Arbor, Mich.
“It’s going really well,” said Stone. “We did $289,000 in sales in August and it’s not even been a year since we started.”
Dyrberg/Kern jewelry wholesales from $11 to $38 while bags and scarves range from $50 to $84.

CATHERINE ETHERIDGE, 4B45
After four years spent working for apparel wholesalers, Catherine Etheridge is striking out on her own with a showroom due to open in October in room 4B45 of the mart.
The line is adjacent to CC & Co. in 4B41 and falls under that corporate umbrella; but Etheridge has responsibility to land six or eight contemporary lines herself for the room and serve as their primary representative.
At press time she had contracted to represent Nina Paris, a Parisian item pants line that is launching in the U.S. for spring. Nina Paris is made with tie-dyed Lycra spandex and cotton, zebra-print cotton Lycra jersey, a gold metallic boa print, stretch cotton and Lycra and pleather. The average wholesale price is $70.
Etheridge has also contracted to show Shackleford, a new diffusion line by Katherine Shackleford in New York, which will offer sportswear and dresses made of Italian printed cotton and colored denim fabrics. Prices were not available at press time.
“I’m going to look for denim lines, item-pant and top lines and beaded dress lines,” Etheridge noted. “It will be the contemporary portion of CC & Co.”
Etheridge has managed national sales for Zion sportswear and most recently worked at GeNe Sales at the Mart selling Emma Black, Philippe Adec, Urchin and Equipment. She learned the ropes from her boss there, Nat Ekelman.
“Nat taught me how to channel my aggressiveness and sell with my own style,” Etheridge noted. “This is what I’ve always wanted to do. It’s been a lifelong dream.”
Etheridge is also working on another merger — she plans to be married May 12.

SCOTT BLAIR GROUP, 2G29
Claudia Cordic
A fresh line of contemporary dresses designed by Claudia Cordic derives its sense of style partially from the eight years Cordic spent as an assistant designer to Shelli Segal at Laundry.
Cordic has been on her own for a year, creating dresses that wholesale from $89 to $124.
Cordic’s spring line is a colorful melange, with many of the pieces accented by gold chains, snakeskin belts or rhinestones. She works in printed silk chiffon and rayon matte jersey drenched in yellow, orange, avocado green, blue and magenta.
Her spring styles are influenced by Seventies and Eighties fashions. A hand-written label finishes the look.
Based in Los Angeles, Cordic said she is inspired by the streets of L.A. and New York, as well as by music and art.
“I like to mix ideas to see what surprises come out of them,” she said.

GENE SALES, 4123, 4328, 4C14
The showroom is introducing five new lines to Dallas: Andrew Marc leather and suede, Oscar by Oscar de la Renta tailored sportswear, Vertigo sportswear from Paris, Holly Would shoes and handbags and Diane Katzman jewelry.
Holly Would offers whimsical shoes and handbags made in Italy with brightly colored fabrics accented by bows, flowers and acrylic jewels.
The shoes are all anchored by wood soles in high heels and flats. Matching handbags and totes bear the same colorful tongue-in-cheek flair.
It’s no surprise that the looks are inspired by starlets and intended for women who like to be noticed.
The line was created by Holly Would, who previously worked as head designer for Lilly Pulitzer and has assisted such fashion luminaries as Christian Lacroix, Vivienne Westwood and Carolyne Roehm.
When she started her own collection last year, Would signed Bergdorf Goodman as her first customer. Wholesale prices span from $75 to $135.
Andrew Marc Leather offers stylish leather and suede sportswear in bright colors not always associated with leather, such as lavender, turquoise, yellow and metallic silver as well as black and red. The line offers a variety of skins, including lambskin, ostrich, metallic calfskin and iguana plus a group in a polyester techno fabric.
Leather pieces wholesale from $65 for a halter top to $280 for a button-front blazer. A zip-front tie-waist jacket with a funnel collar and rolled belt is $250. Silhouettes include skinny pants and skirts. The techno looks are priced from $95 to $155. Andrew Marc even makes a metallic leather string bikini — but doesn’t advise anyone to wear it swimming.
Vertigo is a tailored contemporary sportswear line from Paris that shows its collection in the same season that it’s sold; thus, Vertigo will be exhibiting its fall line through December. Known for silver and gold hardware on its jackets and pants, the collection offers contemporary suits, novelty jackets and bottoms in python and plaid and other prints in microfiber, shiny polyester acetate and stretch polyester, rayon and Lycra.
Knits wholesale from $45 to $79; jackets are $150 to $225 and bottoms are $55 to $95.
Designed by Daniel Mimoun and backed by Simon Attias, Vertigo began its international expansion in 1985 and has been shown in New York for 15 years. It’s also represented in Florida and Los Angeles.
Oscar by Oscar de la Renta offers colorful, ladylike suit looks at bride prices. Spring’s color palette sparkles with aqua, yellow, peach, pink and mixes of brown and white and black and white. Jackets are a bit fitted at the waist and many are belted; skirts are flared, paneled or pleated for movement and pants are narrow straight legs or newer styles that are a bit fuller, flat front and ankle length.
The line, licensed to Apparel Group International, New York, is an offshoot of de la Renta’s designer collection.
Jackets wholesale for $200 to $250; skirts and pants $100 to $150; knits $60 to $140; blouses $115 to $130 and dresses $160 to $185.
Diane Katzman’s jewelry is covered separately in a story on page 97.

BRAD HUGHES & ASSOCIATES, 4C30 4431
David Meister
This popular better-price social occasion dress label has launched a daytime dress line for spring at the mart.
Meister said the day looks will take their cues from his streamlined evening wear, which typically includes bold prints and bright colors.
“I’m into clean modern shapes and translating them into day. It’s a new challenge for me,” Meister said. “This was the next step in the progression. I’ve been wanting to branch out and take the next step. It gives me a whole new venue to explore.”
The 60-piece spring line includes dresses, two-piece jacket or sweater and skirt sets and a few novelty styles.
Fabrics include softly structured linens and tweeds. Prints in the lines will pay tribute to the Sixties, among other references.
Wholesale prices are below $100 for dresses and between $125 and $150 for two-piece styles, according to Alan Geller, vice president of sales.
The David Meister company is a division of Kellwood Co.’s ENC unit.

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