ONE CLOTHING ADDS NEW EXECS

Byline: Kristi Ellis

LOS ANGELES — One Clothing, a division of O&K Inc., has named Peter Yoo president, hired a new design team and is going after a new distribution channel: department stores.
Yoo succeeds Sherwin (Ace) Ross, who was terminated on Sept. 5 and later filed a lawsuit against the company alleging breach of contract and fraud.
The company has also hired Denise Belyea, former European liaison and trend forecaster for Stony Apparel, the maker of the “Eyeshadow” label, as head merchandiser and designer. She will work closely with head designer Ellison Hong to merchandise the line and increase distribution.
Rounding out the design team, Yoo hired Marcey Thompson and Shannon Hirsch as design assistants.
In his new position, Yoo, who joined One five years ago as general manager, will oversee all marketing and advertising functions.
As general manager, he oversaw production and sales. He now is largely responsible for setting up the current infrastructure, acting as an account supervisor for most national and international retail accounts and controlling finances. The company has not yet named a successor.
“When I joined the company, Alex [Ok, owner of the company] set the goal of working with our existing customer base and becoming the number-one vendor with each retailer,” Yoo said. “We didn’t go after new customers for five years+and now that we feel like we succeeded, we are planning to go after new distribution.”
Yoo said that the company will target department stores for the first time. To support that move, One has hired a new EDI expert and plans to hire a new national sales manager.
“This will be a whole new ball game for us,” said Yoo of department store distribution.
He said that the private label business represents 70 percent of sales, while brands represent 30 percent.

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