EASING INTO SUMMER AND TRANSITION
Byline: Karyn Monget
NEW YORK — “This will be the largest November show we will ever have, surpassing the November edition of 1999 by 30 percent,” said Carol Bigman, owner and show producer of the Intimate Apparel Salon trade show.
An additional 42 better and designer sleepwear, daywear, at-homewear and foundations labels will round out this year’s November roster to over 180.
Bigman, who has been directing the lingerie fair for over nine years, attributed the growth to its move to the Millennium Hotel in New York last year, which provides a larger format for exhibitors than its previous venue, the Doral Tuscany Hotel.
Show hours on Nov. 5-6 are 9 a.m.-6 p.m., and on Nov. 7, 9 a.m.-4 p.m.
“There also will be a record number of European resources exhibiting,” said Bigman, noting that major French foundations resources exhibiting will include Aubade, Cacharel, Simone Perele, Lade de Paris, Lise Charmel, Ravage, Barbara, Le Mystere, Millessia, Nina Ricci and Lejaby.
European vendors exhibiting for the first time will include Muse of Great Britain, a “funky and colorful” foundations line; Bellamy of France, a specialist of plus-size foundations; Liberti of Italy, a maker of classic foundations and swimwear, and Emilio Cavallini, an Italian producer of seamless daywear, underwear and legwear. Pecatto Mio, a Brazilian lingerie brand, will also show for the first time.
From the U.S. contingent, first-time exhibitors will include Jamatax sleepwear; Issa Apparel, a sleepwear concern; Dream in Pink, a daywear and sleepwear label; Ms. Rubenesque, a plus-size sleepwear and foundations brand; sleepwear by Intimates by Voluminous; Linen Dreams sleepwear; The Invisible Bra, and the licensed Baby Phat Lingerie line at International Intimates.