DIOR TO OPEN JEWELRY SHOP IN PLACE VENDOME

PARIS — Christian Dior is on the move with its fine jewelry business.
WWD has learned that Dior plans to open a fine jewelry boutique in Place Vendome next spring in the location currently occupied by Trussardi. The 2,000-square-foot space in the landmark square will feature the designs of Victoire de Castellane, who joined Dior in 1997.
“We are happy to be in the heart of fine jewelry retailing in Paris,” said Dior president Sidney Toledano. “It is part of our strategy for developing the business.”
News of the Place Vendome move comes only a week before Dior is set to open a fine jewelry boutique in New York. The 2,100-square-foot space, designed by Peter Marino, will bow next Monday at 17 East 57th Street in the LVMH tower, next door to the Christian Dior fashion boutique that opened last December. Dior is planning a series of events in New York next week to celebrate the opening, including a lunch at Swifty’s, a dinner at Cinjalle and a charity ball at the Rainbow Room.
The Place Vendome location will be Dior’s third freestanding jewelry unit. The first opened on Avenue Montaigne in May 1999. Toledano said Dior plans to open its next fine jewelry location in Los Angeles sometime next year. Dior also operates about 100 boutiques around the world selling clothing and accessories.
Meanwhile, a Trussardi spokeswoman confirmed that its Place Vendome store is slated to close on Saturday. She added that the company is seeking a larger location elsewhere in Paris as part of a new retail strategy.

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