ILOVECOLETTE PURE ENTERTAINMENT
Byline: Robert Murphy
PARIS — Colette wants e-love. The uber-trendy boutique here has launched a new cartoon-like Web site — ilovecolette.com — that provides a virtual, illustrated tour of the store on the Rue Saint Honore. It is meant to complement the store’s existing Internet platform, colette.fr, launched when the boutique opened in March 1997.
Unlike that Web site, the new address doesn’t have an overt commercial spin. While fashion-hungry “Internautes” can buy selected design items and fashion accessories on colette.fr, ilovecolette.com is pure entertainment.
“We wanted to create a site that would illustrate the Colette world,” said the store’s spokeswoman. She said the Web site was created by a British Web designer who goes by the name of Flipflopflyin’ and operates his own Internet site, called flipflopflyin.com. “Sarah [who with her mother, Colette, owns the Paris store] discovered Flipflopflyin’ while surfing the Web one day and loved his work,” said the spokeswoman. “They couldn’t wait to do something with him.” Neither Sarah nor Colette uses surnames.
Visitors to the Web site are greeted with a vibrant illustration of the storefront, replete with stick-like figures hanging from the windows and mingling on the sidewalk. The Web site provides an animated tour through each of the store’s three levels, including the restaurant and water bar as well as the first-floor designer clothing space.
Additionally, visitors are able to download an “I love Colette” screen saver and click through a list of designers and personalities the store “loves,” ranging from Karl Lagerfeld and Junya Wantanabe to Philippe Stark and supermodel Gisele Bundchen.