Byline: Cassandra Chiacchio

NEW YORK — The beauty industry was in a celebratory mood this week, as various companies held parties to celebrate new product launches.
Prada started the party chain on Tuesday night with an event to mark the U.S. launch of its skin care collection. “There is so much energy to the line and the momentum is building,” said Jill Scalamandre, general manager of Cosmetic International Distribution Corporation, a Prada beauty company, who was on hand to welcome guests at the Prada store on Madison Avenue.
“This has been a dream of Miuccia’s for a long time,” she added, referring to Miuccia Prada, the company’s designer. “She’s always been very passionate about skin care.”
Wednesday night’s parties were kicked off by the launch of the Rouge Hermes fragrance and lipstick at the Americas Society. Guests were invited to stroll through an exhibit created by artist Hilton McConnico.
On the West Side, Shiseido introduced its new makeup line, simply called The Makeup, at the Dia Center for the Arts with an interactive art installation and cosmetics play stations. A number of Shiseido executives were in attendance, including Isao Isejima, chairman and chief executive officer of Shiseido Cosmetics (America) Ltd. and Heidi Manheimer, executive vice president and general manager of Shiseido’s Prestige Cosmetics division. “The Makeup is very edgy with a lot of technological advancements and people are excited about that,” said Manheimer. “This is an indication of the way Shiseido is going.”
Downtown at the Demeter shop in the East Village, the new Demeter Altoids fragrance was celebrated with dance music and Altoids martinis. Chris Brosius, co-founder and nose of Demeter, said the fragrance was very difficult to develop. “However, that is usually the case with the simplest things,” he noted in his droll fashion.

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