WET SEAL NAMES E-COMMERCE VP
NEW YORK — Continuing to build up its top ranks, Wet Seal has tapped Siobhan Knox as vice president of e-commerce. She previously worked at Abercrombie & Fitch as director of catalog and e-commerce operations.
A&F said Brian Logan has succeeded Knox.
Kathy Bronstein, Wet Seal’s vice chairman and chief executive officer, said Knox will oversee e-commerce initiatives for all four retail divisions: Wet Seal, Arden B., Limbo Lounge and Contempo Casuals. In total, the Foothills Ranch, Calif-based firm operates 567 stores, as well as Web sites for Wet Seal, Contempo Casuals and Blue Asphalt, its private label brand.
“We are very excited about the growth opportunities related to developing our e-commerce business,” Bronstein said. “Siobhan will be working together with our senior vice president of marketing, Steven Strickland, to define and enhance our e-commerce initiatives and to build brand awareness.”
Wet Seal has recently reported poor earnings and sales, having missed some key fashion trends, though the e-commerce accounts for only a small percentage of the business.
The struggling teen retailer has been building up its management team. This year, the company hired Greg Scott as president of its Arden B. contemporary division; Stephen Cox became vice president and general merchandise manager and the first general merchant in Wet Seal’s 38-year history, taking over duties that were handled principally by Bronstein; and Steven Strickland was named senior vice president of creative and marketing.
Earlier this month, the company said it would take a pretax charge of 8 cents a share, or $1.65 million, in the third quarter, related to the resignation of president and chief operating officer Edmond Thomas. A successor has not yet been named.