Byline: Kerry Diamond

NEW YORK — WWD has learned that is about to close its e-tail operation. The Web site launched last August with a few dozen independent beauty brands and a staff that included well-known beauty editor Jean Godfrey-June, who is now at Lucky magazine. Beautyscene had a significant advertising budget and ran distinctive ads and billboards featuring a model wrapped with a mouse cord.
A woman answering the phone at’s office here would not identify herself or provide the name of anyone at the company who could be contacted to answer questions. A message left was not returned at press time.
Rumors about the company’s financial health began to swirl last February, and founder Tony Hamer admitted there was a “cash crunch.” The operation shut down temporarily in March and laid off some employees as the company began to look for a buyer. At the time, sources at Beautyscene said the site had average weekly sales of $18,500 and average monthly sales of $74,000. Sales in December 1999 were $104,200. A New York-based investment company bought the site later that month.