FOGDOG SPORTS, ACTIVE TEAM UP ON E-TAIL SITE
Byline: Rosemary Feitelberg
NEW YORK — Fogdog Sports and Active.com have joined forces in an alliance aimed at giving sports fans and athletes more activewear and information to choose from online.
Through the new partnership, users of the activewear and sports gear e-tail site at Fogdog.com will soon have access to Active.com’s event registration service, enabling them to sign up for games and leagues across more than 60 sports. About 75,000 events are listed annually. Meanwhile, visitors to Active.com can now shop for a full line of sports apparel, equipment and services, with Fogdog “an important component” of the experience, according to a joint statement from the companies. Active’s shopping area can also be accessed directly, at activesportsmecca.com.
Fogdog Sports has helped Active.com set up Activesportsmecca.com, which is offering activewear, athletic footwear, accessories and sporting goods for women, men and children. As part of the deal, an undisclosed percentage of the sales at Activesportsmecca.com will be given to Fogdog, said a spokesman for Redwood City, Calif.-based Fogdog.
Fogdog, a high-profile pure-play that has been challenged financially, has been busy on the deal-making trail. Last Tuesday, Fogdog announced jointly with Global Sports that it had agreed to be merged into that e-commerce enabler in a stock deal valued at roughly $38 million. The merger, expected to be consummated by the first quarter of 2001, would give King of Prussia, Pa.-based Global Sports its 14th athletic-oriented e-commerce business, alongside players such as Oshmans.com, FoxSports.com, TheSportsAuthority.com, SportChalet.com, BlueLight.com, QVC.com, buy.com, and theathletesfoot.com.
This year 1.2 million registration transactions are expected to be completed at Active.com, a figure projected to run up more than threefold next year, according to Tim Scott, executive vice president of Active.com, which is based in La Jolla, Calif.
Fogdog, which is continuing to operate is own e-commerce site at Fogdog.com, is currently updating that destination to allow users to browse or sign up for the sporting events that are listed through Active.com’s database. That effort should be completed by the holidays, the Fogdog spokesman said.