The two businesses have become strategic partners at Global Fashion Agenda, the nonprofit organization, leadership forum on fashion sustainability and organizer of the annual Copenhagen Fashion Summit, joining Kering, H&M Group, Nike, Target, Bestseller, Li & Fung and the Sustainable Apparel Coalition.
By adding e-commerce retailer Asos and apparel company PVH Corp. to its collaborators, Global Fashion Agenda now counts support from industry leaders in most segments of the fashion industry, including luxury, athletic, e-commerce, high-street, mass, premium and sourcing markets.
The aim of the GFA is to mobilize the global fashion system and support industry leaders in changing the way fashion is produced, marketed and consumed.
In the last 12 months, Asos, via its “Fashion With Integrity” programme, made commitments to ban the sale of fashion pieces made with mohair, silk, cashmere and feathers on its retail platform.
“As one of the most visited fashion destinations in the world, Asos has a great influence by supporting its own and third-party brands in implementing sustainable practices, and as a retailer engaging twentysomething consumers in sustainable matters,” Eva Kruse, chief executive officer and president of GFA, in a statement issued Thursday.
“Addressing the challenges facing the fashion industry today requires going beyond the influence of any one organization,” said in the statement Emanuel Chirico, chairman and ceo of PVH. “Partnership is critical to achieving true transformation at scale.”
The next Copenhagen Fashion Summit will take place on May 15.