Laura Myers quietly launched her contemporary collection Atea Oceanie for fall 2013 out of London, gaining traction with celebrities like Kristen Stewart and Sarah Jessica Parker, who favor the line’s fluid minimalist tailoring and Italian cotton button-down shirts. The collection is carried by Selfridges in London, on theline.com and, as of next week, Barneys New York.
As is the case with many designers, Myers’ concept sprung from “things that were missing from my own wardrobe,” she said earlier this week as she showed her resort lineup and a preview of spring in a suite at the Mercer Hotel in New York. These days, with so much stuff on the market, it’s almost laughable to think that decent shirting, suiting and slip dresses could be elusive, but Atea Oceanie’s are good-looking and especially well-priced ($130 for modal cashmere T-shirts, $250 for shirts $300 to $600 for dresses and suiting) for European fabrics and production. The shirts are made in Portugal; tailoring is done in France and London.
“The market today is full of the minimalist look, but we were particularly drawn to Atea Oceanie for its nonchalance,” said Tomoko Ogura, Barneys’ senior fashion director. “It’s both nonchalantly elegant and cool. That attitude is just right for Barneys. The look is polished but with a relaxed touch. Each piece is designed with a timeless purpose.”
For resort, Myers added slim dresses with a hook-and-eye closure slit skirt and Tencel denim. Spring featured red and blue pinstripe slipdresses, easy trousers and oversize blazers.