Aurélie Bidermann Resort 2016

French jeweler Aurélie Bidermann is expanding in New York, opening a second store in February on 75th Street and Madison Avenue. Bidermann first opened a New York store at 265 Lafayette Street in SoHo in 2014. The uptown store will focus more on her fine jewelry collection than her fashion jewelry. She has a third store in Paris. “The U.S. customer has become increasingly important to the house, and opening a second store in New York is an indication of how focused our business is on the U.S. as a growing market for the brand,” Bidermann said. “I’m excited to serve two such different neighborhoods with my boutiques.”

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