NEW YORK — Aveda is hoping that the acne-ridden will give peace a chance.

With an eye toward calming the open warfare of breakouts and blemishes on the skin, the company has called its first acne line Outer Peace.

The four-stockkeeping-unit at-home line, set for a July launch, consists of Foaming Cleanser, $24 for 4.2 oz.; Acne Relief Pads, $36 for 50 pads; Spot Relief, $38 for 1.7 oz., and Acne Relief Lotion, $28 for 0.5 oz.

The collection’s key ingredient is what Aveda characterizes as the first naturally derived salicylic acid, derived from wintergreen oil. In addition to this ingredient, the collection also includes tamanu oil, said to possess anti-irritant and antioxidant benefits; saw palmetto, said to be a natural anti-irritant; boswellia serrata, drawn from tree resin and said to support skin’s overall function; emblica officinalis, an antioxidant-rich berry that is popular in ayurvedic remedies, and lemon, tea tree and rose geranium essential oils, noted Krista Kiley, director of spa education for Aveda.

Aveda is sourcing its tamanu oil from the Vanuatu Islands in the South Pacific. The oil is harvested from nuts produced by indigenous trees and is said to offer intensive moisturizing properties in addition to its anti-irritant and antioxidant properties. Aveda first used the ingredient in its Damage Remedy Hair and Scalp Renewal treatment, introduced last fall, noted Kiley. Outer Peace will be available in about 3,000 salons and spas in the U.S., as well as at Aveda’s Environmental Lifestyle Stores. Industry sources estimated that Outer Peace could do $10 million in first-year retail sales in the U.S.

This story first appeared in the June 16, 2006 issue of WWD. Subscribe Today.

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