NEW YORK — Avon wants to prevent another trip to the dermatologist.
Under its Anew Clinical division, the company has already introduced three products intended to deliver results typically associated with professional treatments — Line and Wrinkle Corrector, 2-Step Facial Peel and Micro-Exfoliant. Line and Wrinkle Corrector, the debut item in the line, has been available since September 2003 and according to Avon reports, has reaped sales of $75 million.
Now it is ready to add a dual benefit item, that claims to relax facial lines like a Botox treatment while filling deep lines like Restylane. Anew Clinical Deep Crease Concentrate with Bo-Hylurox will be available beginning in October. A 30-ml. bottle is $32. Recommended usage is twice a day. The key ingredient, By-Hylurox, is a blend of natural, active ingredients, according to Avon. The launch will be supported with TV and print advertising, and sampling.