PARIS — Cédric Charbit, the executive who has steered Balenciaga to rapid growth under creative director Demna Gvasalia, is the latest Kering executive to share his business acumen with an emerging designer.
Now in its 31st edition, French fashion prize ANDAM will today name Charbit as the designated mentor of this year’s winner of the main Fashion Award, and reveal that L’Oréal Paris and Google France are joining the consortium of sponsors of the prize.
Charbit will offer the winner of the prize, which comes with a cash endowment of 250,000 euros, one year of guidance on both the creative and strategic dimensions of their business, in order to develop their label and quickly establish its global reputation.
“Creativity and innovation are the foundations of sustainable success in the fashion industry and lie at the heart of fashion houses like Balenciaga,” the chief executive officer of Balenciaga said in a statement.
“As jury members, we will have the great privilege of identifying and supporting leading talents of the future and helping them develop their brand with the unique French savoir-faire,” Charbit added.
He becomes the latest Kering executive to take on the mantle of ANDAM mentor, following Saint Laurent ceo Francesca Bellettini in 2017 and Kering chairman and ceo François-Henri Pinault in 2014. The advice typically spans matters including financial, legal, marketing, communications and production.
Christelle Kocher, the winner of the 2019 edition, parlayed her mentoring from Renzo Rosso, founder and head of Italian fashion group OTB, into a license covering product research and development, production and worldwide distribution (retail, wholesale and online) of her Koché brand.
Created by Nathalie Dufour with the support of the French government and with the late Pierre Bergé as president, ANDAM — the French acronym for National Association of the Development of the Fashion Arts — has been a springboard for designers who would go on to achieve international recognition.
Past winners include Martin Margiela, Viktor & Rolf, Christophe Lemaire, Anthony Vaccarello and Jeremy Scott.
In addition to the main award, it offers three prizes: the Pierre Bergé Prize, previously known as the Creative Label Prize, valued at 100,000 euros; the Fashion Accessories Prize, with a grant of 50,000 euros, and the Fashion Innovation Prize, endowed with 50,000 euros. Applications close on April 27, and the finalists will be revealed in May.
L’Oréal Paris and Google France join existing sponsors Chanel, Chloé, Fondation Pierre Bergé — Yves Saint Laurent, Galeries Lafayette, Hermès, Kering, Lacoste, Longchamp, LVMH Moet Hennessy Louis Vuitton, OBO, OTB, Premiere Classe, Saint Laurent, Swarovski and Tomorrow.
L’Oréal Paris is an official partner of Paris Fashion Week, and has hosted fashion shows featuring brand ambassadors such as Helen Mirren, Andie MacDowell and Eva Longoria.
“L’Oréal Paris has been committed to supporting young fashion designers for several years. It is a privilege to join the group of sponsors and the jury of ANDAM, to further participate in the dynamism of this new generation of talents,” said Delphine Viguier-Hovasse, global brand president of L’Oréal Paris.
Sébastien Missoffe, vice president and ceo of Google France, said it was pleased to support emerging talents and French know-how. “Our French teams will be happy to mentor the four fellowship winners, by sharing their skills and expertise,” he said.