By  on September 18, 2018

PARIS — Looking to bolster its retail and wholesale channels across the U.S., Balmain, ahead of Art Basel Miami Beach, has cut the ribbon on a 2,220-square-foot Miami flagship located at Bal Harbour Shops. Next month will see the opening of a 1,555-square-foot Las Vegas boutique, set within a wing of the Wynn Plaza.

Conceived by Balmain creative director Olivier Rousteing in partnership with three young architects from Paris’ Studio AMV — Anna Philippou, Marie-Charlotte Prosperi-Fouchard and Victoire Guerlay — the interior design for both stores was based on the brand’s Milan flagship, which opened in April. The direction channels the codes of the classic Parisian hôtel particulier while integrating hi-tech features, such as the My City of Lights virtual reality concept that debuted in Milan.

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