NEW YORK — With her first self-titled brand, Yoana Baraschi is determined to offer something special to the contemporary market.
Born in Romania to a family of artists, Baraschi studied sculpture and graphic arts before moving to Paris, where she got her first taste of fashion design working for Emmanuelle Khanh. About 20 years ago, she moved to New York to pursue her career.
Most recently, she spent five years as design director of Guess knitwear and one year as a creative director at Betsey Johnson. She left Johnson to begin her own brand, which she is launching for holiday.
“I wanted to do a collection of clothes that are ageless,” she said. “Also, I wanted it to maximize the best parts of a woman’s body with these clothes. Fit is so important and I really learned how to [get a] perfect fit when I was in Paris.”
Wholesaling for $65 to $120, the first line from Baraschi includes vintage-inspired cashmere sweaters, viscose crepe sweaters, beaded silk tops and stretch sateen skirts and pants. Represented by the Jeff Cohan showroom, Baraschi said she expects $1 million in sales the first year.