By  on January 18, 2002

NEW YORK — There’s buzz, but not much biz so far at the new Harper’s Bazaar.

For the most part, industry executives gave the thumbs-up to the magazine’s February issue, which is being billed as editor Glenda Bailey’s official debut — although they said it still has some way to go. And on a totally objective measure — ad pages — they seem to be taking a wait-and-see attitude. There are only 84 ad pages in Bailey’s debut, down 35 percent from the 128.61 pages a year ago, according to Media Industry Newsletter. Admittedly, the economy is in a recession and magazines have been struggling for ad pages, but the February Bazaar is 43 percent smaller in ad pages than Kate Betts’s debut in February 2000, which carried 147.87 ad pages. Then there is the debut of Liz Tilberis in September 1992, which had a whopping 251.24 ad pages. Of course, that was a September issue.

To continue reading this article...