Creators of the prestige skin care line 3Lab are diving more deeply into the U.S. market with a new president, a retail store and an unnamed department store presence.

Spencer Kanis, who formerly served in senior management positions with Intercosmetics and Estée Lauder International, is now president of 3Lab. The chief executive officer is owner David Chung, who has two beauty stores in Los Angeles and New York.

Kanis said part of his plans for the company include expanding the brand’s loyal customer base, beginning with the opening of a retail store.

The 1,500-square-foot SoHo store, slated to open in March, will house at least 19 stockkeeping units from the product line as well as treatment rooms staffed with aestheticians to apply the products.

“A lot of times women really don’t have confidence or knowledge about what or why they are using the products,” said John Kressaty, executive vice president of 3Lab. “This will be like a private type of spa for people to feel, touch and learn more about the products.”

Within the same month of the SoHo store opening, will come the skin care brand’s expected department store debut. Although the company is still in negotiations and Kressaty declined to describe the venue, he said the line will be on sale with the new retail partner by February with at least 19 sku’s.

Originally developed by two chemists and a dermatologist in their headquarters in Englewood, N.J., 3Lab products were launched in 2004 on the company’s Web site and in Chung’s stores. The product lineup ranges from skin brighteners to facial cleansers. Each of the products is infused with botanicals and patented compounds.

Included with the store launch will come several new products, including the WW Cream and “h” Serum. The WW Cream (2 ounces priced at $400) contains an exclusive proprietary complex said to reduce facial wrinkles, accelerate skin cell turnover and brighten skin tone for a youthful complexion. The “h” Serum (1 ounce for $160) contains Nano-Claire GY, a cosmetic-grade bioactive synthetic growth material that claims to supplement growth hormones naturally produced in the body to reverse the aging process of the skin. Products for men are scheduled to be available in stores in August.

This story first appeared in the January 2, 2007 issue of WWD. Subscribe Today.

“All women say they don’t have perfect skin, they aspire to it,” Kanis said. “We always try to perfect how we live our lives, and that’s what it’s all about. [3Lab] is a perfect combination of mixing science and natural botanicals.”

Although the company is a privately held corporation, industry sources estimate that retail sales could hit $5 million, once the line is stocked in the SoHo shop and gains department store distribution.

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