Boscia to Expand Into Color Cosmetics
LOS ANGELES — Since its introduction three years ago as a line of 18 basic treatment items, skin care brand Boscia has held back on product launches. That’s all about to change.
In the next several months, Boscia plans to introduce 10 items, some of which will mark the brand’s entry into new product categories.
“We started to ask the customer what she was looking for next,” said Caren Conrad, general manager of sales and marketing for the Irvine, Calif., brand. “Because we are in so many locations across the country, we are hearing from more customers, and we have a much bigger market to listen to.”
Distribution of the line has grown from a debut at Henri Bendel and four Nordstrom doors to some 250 doors nationwide, including Bath & Body Works and C.O. Bigelow. Another 30 to 40 doors will be added next year.
In keeping with the expanded distribution, Boscia will introduce moisturizing treatments for the face as well as innovative lip color and lip care items. A new Jujube Salve Stick, which will be launched later this month, can be used to help prime the lips for color and is made from jujube fruit, which is said to encourage healthy cell rejuvenation, as well as macadamia nut oil and jojoba leaf. Conrad noted the product also can be used for the eye area and any dry patches on the face.
Boscia also is launching Makeup-Breakup Cool Cleansing Oil next February, which is made from peppermint and eucalyptus as well as rose hip, green tea and golden palm oils. The launch of the Brilliant Kisses Lip Gloss Duo marks Boscia’s entry into the color cosmetics category. The duo includes a shade called Best, which Conrad describes as a “universal color for all skin tones,” and a hue called Favorite, which was designed to enhance existing lip color. Conrad noted additional shades will be added over the next year.
The Intensifying Moisture Pack, also to bow next February, is designed to work either as a mask or as a pre-sunscreen moisturizer, and contains aloe leaf and marine complex to help improve dry and flaky skin.
The products range in price from $16 for the salve stick to $48 for the moisture pack. The body products will be in the range of $25 to $32 and the lipstick duo is $25. Industry sources estimate that in their first full year of business, the new products will do retail sales volume of between $1.2 million and $1.3 million.
Conrad said Boscia will be expanding into a new body care category for spring, with the release of the Jujube Rejuvenist Amino Body Wash and Whipped Body Crème. Both contain jujube fruit, while infusions of orange and mint are designed to invigorate. Antiaging amino acids such as serine and alanyl-glutamine provide hydration, said Conrad.
“We expect to be doing more in the categories of body and color,” she said. “We are researching alternatives to the usual products for problems like pigmentation.” Conrad added that distribution so far has been focused within the U.S., but that interest has been strong from retailers in Europe, Australia and Canada. She predicted international expansion would follow in 2006 and 2007.
— Kavita Daswani
Helleu Pens Chanel Tome
PARIS — Jacques Helleu knows Chanel from A to Z. As creative director of one of France’s most fabled brands, he has been overseeing Chanel’s image for 40 years. It’s no surprise, then, that he’s written the book on the brand.
With a preface by journalist Laurence Benaim, “Jacques Helleu Chanel” traces the evolution of Chanel’s visual image over the past four decades. The book is organized alphabetically using keywords including Avedon, Coco Mademoiselle and Deneuve.
During his time with Chanel, Helleu worked with company spokesmodels Catherine Deneuve, Nicole Kidman and Vanessa Paradis, as well as its image-makers David Bailey, Irving Penn, Richard Avedon, Helmut Newton, Ridley Scott, Luc Besson, Jean-Paul Goude and Roman Polanski.
The tome, which weighs in at 256 pages, will be available starting Nov. 18 in France. Published by Editions de La Martiniere there, it is priced at 120 euros, or $141.50 at current exchange rates. The English version of the book will hit shelves in the U.S. and U.K. in early 2006.
— Brid Costello