Boscia to Launch Initial Body Line
IRVINE, Calif. — Boscia is expanding beyond the face.
The botanical-based skin care brand is poised to unveil its first body products, with two stockkeeping units hitting stores in July, to be followed by at least one more in 2007.
“We had been getting inquiries from our customers about whether they could use the basic skin care formulas on their body. So we started seeing that as the next step,” said Caren Conrad, general manager for Boscia, which is part of the Fancl Corporation of Yokohama, Japan.
The two new products — a body wash and a body cream — both use jujube fruit as their primary ingredient. The fruit, which comes from China, is known to have properties that increase metabolism and fortify the heart. Because it is rich in calcium, protein and multiple vitamins, jujube is also said to moisturize and protect the skin.
“We came out with our jujube salve stick last fall and wanted to use that [ingredient] again in body care, because it has so many active ingredients,” Conrad said.
The Jujube Rejuvenist Amino Body Wash, which retails for $22, also contains green tea, amino acids and extracts of organic lavender, mint and orange. The Jujube Rejuvenist Whipped Body Crème retails for $30 and is made from rose hip oil, Roman chamomile, yuzu and mulberry. Both products are free of sulfates and preservatives.
Conrad said that Boscia is now developing a cellulite treatment, which will bow in 2007, and is also looking into body exfoliants and products for bath and massage.
“Our customers are asking us for products that have multiple uses and can cover many different purposes,” she said.
The Boscia line is now available in 250 doors nationwide, including Nordstrom, Sephora and Bath & Body Works flagships, as well as in specialty beauty stores and apothecaries. Conrad said points of distribution will reach 300 by the end of the year.
— Kavita Daswani
CEO Exiting at Tax Free World Association
PARIS — The Tax Free World Association announced this week that Andrew Ford, its chief executive officer, is leaving. Ford will take a new post as vice president of business development at DFS Group in Hong Kong. Erik Juul-Mortensen, president of TFWA, said, “Andrew has played a vital role in developing the association to its current position as the world’s largest duty-free and travel-retail association.” TFWA is searching for a replacement, and Ford, who joined the association in 1999, will continue working with TFWA until a successor is named.
L’Oréal Reopens Hairdressing Academy
PARIS — L’Oréal has snipped the ribbon on its redesigned Paris Hairdressing Academy. The 16,000-square-foot training center, which had been under renovation for two years, was redesigned by French architect Didier Gomez.
Located on Rue Royale here, the loft-like space was constructed to meet the needs of L’Oréal personnel, including hairdressers, product managers and merchandising chiefs who train there. Gomez created an open feel for the academy by removing doors and merging smaller rooms into three large open areas. In the auditorium, 15,000 shades of lighting can be chosen to match colors associated with a brand for a product launch or a runway show, for example.
“Like fashion, hairdressing is constantly changing,” said Gomez. “The idea was to enable the hairdressing profession to express itself now and in the future.” He pointed to the focus on movement in the building’s design, such as swirling grooves in the ceiling meant to resemble flowing hair.
— Ellen Groves