NEW YORK — After years of referring patients to mild skin care brands such as Cetaphil, Dr. Paul Jarrod Frank has formulated his own gentle skin care line for his dermatological patients and beyond.
The five-item skin care line avoids using vitamin C, alpha hydroxy acid and glycolic acid, ingredients Frank said were driving patients to his Manhattan practice in the first place.
“[Beauty companies] are preying on people’s vanity,” Frank said in regard to the harsh ingredients’ effects on his patients’ skin.
His line, on the other hand, contains natural botanicals, such as chamomile, witch hazel and horsetail.
Within the line, called pfrank MD, is a Sensitive Skin Cleansing Gel, which uses aloe, calendula and chamomile in its foaming formula. A Sensitive Skin Balancer is designed to neutralize products containing vitamin C and retinol and can be used before moisturizing.
There are two moisturizers, one formulated for oily skin, which Frank said he recommends for acne-prone skin. The other contains sunscreen and is meant for normal skin.
The line’s hero product is called Stuffing Gommage, which is actually an exfoliator to remove dead skin cells. A thin layer is applied to skin, allowed to dry for five minutes and then gently rubbed off — without water.
Frank will offer his new skin care range in his office, which is located on 1049 Fifth Avenue, and on the Internet, at www.pfrankmd.com. He is also aiming to sell the line in specialty stores and has hired a retail manager to help accomplish this.
Pfrank MD retails from $28 for the cleanser to $42 for the exfoliator.— Andrea Nagel
New Owners for Bonita Cosmetics
NEW YORK — Roberta Burd, chief executive officer of Lady Burd Exclusive Cosmetics, has entered into a partnership with Howard Schwartz, a financial backer, to purchase 51 percent of Bronx-based Bonita Cosmetics. A new corporation has been formed by the private label cosmetics maker, called Inivative Belleza De Bonita LLC, which is Spanish for Innovative Beauty by Bonita. Details of the deal, which took place in mid-April, have not been disclosed.
Rosemary Garcia, founder of Bonita, will continue to expand her line of Hispanic-focused cosmetics beyond its distribution in 12 Macy’s stores.
Burd explained that her Long Island-based company, which industry sources said generates more than $25 million in annual sales, will be able to keep three-year-old Bonita more competitive by producing new launches faster and more efficiently than before.
“We can turn merchandise into Macy’s every other week. We are really on the mark,” Burd said.