NEW YORK — Fresh is entering a new distribution channel — hair salons. Fresh Haircare will be launching in New York and Beverly Hills, Calif., this week, and the first salon carrying the line will be Adir in New York; Adir will also carry Fresh candles. The salon will use Fresh Footcare with its pedicures. In Beverly Hills, Fresh Haircare will be used at Salon Umberto. This is part of a larger strategy for nationwide distribution of the collection in salons, where, for the first time, Fresh Haircare will be sold in gallon-sized units to be used at the back bar. The company plans to be in 20 salons in 2003, 210 salons are set to open in 2004 and eventually the distribution will be capped at 500 salons.
The Boston-based beauty company — part of the LVMH Moët Hennessy Louis Vuitton group — operates stores in Boston, New York, Chicago, Los Angeles and Seoul, Korea, and will soon open in Paris. Its products also are sold in select department and specialty stores. In May, the company launched its first comprehensive men’s line.
Jewel Set for Avon Event
Multiplatinum Atlantic Records recording artist Jewel will be giving a performance at the Avon Foundation’s Kiss Goodbye to Breast Cancer fund-raising awards gala on Oct. 14 at the Tavern on the Green, Central Park West.
This annual event, which honors women who have made a significant impact in the fight against breast cancer, will be hosted by Andrea Jung, Avon Products’ chairman and chief executive officer.
Through Avon Walk for Breast Cancer events, Avon also continues to raise funds for access to care and to find a cure for breast cancer. Registration for the 2004 walks is now open. Walks will be held in Washington, Boston, Chicago, San Francisco, Los Angeles and New York.
From 1992 to 2002, Avon raised $250 million for breast cancer research and support programs.
Borghese’s Spa Plan
Borghese has introduced a collection of eight spa kits called Spa-At-Home, which features exfoliating products and moisturizers. Each kit is designed to target a particular area of the body: Spa Mani, for example, is designed for the hands and Spa Pedi is designed for the feet. Spa Capelli targets the hair and Spa Occhi is the name of a restorative kit for eyes. The collection, which launched Sept. 17 on borghese.com and at the Borghese Spa at 944 Madison Ave., also includes Tutto Bel Corpo (Whole Body Treatment) and Molto Tempo (Body Treatment) — both of which come in normal and sensitive skin versions. Prices in the collection range from $49 to $122. The kits are scheduled to roll out to about 400 department store doors, including Bloomingdale’s, Lord & Taylor and Dillard’s, at the end of the month.
For Hair & Skin
Black & Beautiful, the manufacturer of organic hair and skin products, has created a two-in-one item that the company hopes will eliminate the need for separate hair and skin moisturizers. Black & Beautiful Shea Butter Spray has a suggested retail price of $5.99. “Consumers know that shea butter is an excellent moisturizer and that it’s beneficial for both skin and hair,” said Rebecca Brown, director of marketing for Black & Beautiful. “So, creating a product that could be used for both purposes will save customers time and money.”
Rite Aid Trial Gets Under Way
Opening statements were made Monday morning by prosecutors in the trial of former Rite Aid general counsel Franklin Brown, according to the U.S. Attorney’s Office in Harrisburg, Pa.
As reported, Brown was indicted in June 2002 along with other former executives on charges in connection with accounting irregularities that required Rite Aid to restate its net earnings downward by $1.6 billion. Among the former executives who pled guilty to criminal charges, and who might testify against Brown, are Martin Grass and Frank Bergonzi, former chief executive officer and chief financial officer, respectively, of the chain.
Two other cases involving corporate malfeasance began on Monday: the criminal matter against former Tyco executives L. Dennis Kozlowski and Mark Swartz, as well as the obstruction-of-justice charge against former Silicon Valley investment banker Frank Quattrone. All three cases will be tried by juries.
Unilever Seals Brut Deal
Unilever has completed the sale of the Brut brand of men’s personal care products to Helen of Troy Ltd. As reported on Sept. 3, Helen of Troy purchased the U.S., Canada, Mexico and Puerto Rico rights to the fragrance and personal care brand for $55 million in cash. Brut generated an estimated $45 million in sales for 2002, according to the company. Helen of Troy expects it to generate sales of roughly $40 million over the next 12 months.
Selling off Brut signals that Unilever is on track to focus only on its stronger brands, a direction set forth in a five-year plan the company announced three years ago. Earlier this month, Unilever sold its U.S. and Canada oral care business to Church & Dwight. Reportedly, several of the company’s hair care brands, namely Salon Selectives and Finesse, are on the selling block, too.