NEW YORK — A new beauty trade show will be coming here in the fall of next year.
The Global Beauty Exhibition & Conference is set for Oct. 6 through Oct. 8, 2007, at the Jacob K. Javits Convention Center here, according to the organizers, One Vision Management Group Inc.
“We will focus on the core segments [of] hair, skin, spa and equipment,” said Michael G. Boyce, president of One Vision. He said he expects about 425 exhibitors.
The show is designed to attract manufacturers, distributors, salon and spa owners, hairstylists and colorists, aestheticians, makeup artists, nail technicians and massage therapists. Organizers are targeting salon and spa players in New England, the Midwest, the Southeast, Canada, Europe and the Caribbean.
“To date, we have the support of five major manufactures,” Boyce said, declining to name them, given the preliminary stage of planning the show.
Meanwhile, there are a number of beauty industry trade shows already held here, including the International Beauty Show, which Boyce has worked for in the past. That three-day event wraps up at the Javits Center today. There’s also Luxe Pack New York that is scheduled to take place in two weeks and the Personal Care Ingredients and Technology Exposition, which wrapped up April 19. In September, there’s the Spa & Resort Expo & Conference.
Boyce said the Global Beauty Exhibition & Conference will differ from the other New York shows because the “GBEC will deliver education and manufacturers that represent the entire beauty industry. While the main focus of the event is hair,” he said, “salons are becoming more versatile in their approach to the consumer. Our event offers the salon and spa professional the opportunity to see the highest level of products and services they require to support and grow their business.”
One Vision is heavily billing the educational aspect of GBEC and organizers are collaborating with state and local licensing bodies on curriculum. One Vision plans to make the show an annual event and hopes it eventually will draw attendees and exhibitors from international markets like Asia and Eastern Europe.
Anthousa to Launch 3 Scents
LOS ANGELES — Anthousa, the Seattle-based home fragrance line sold in Barneys New York, Henri Bendel and Nieman Marcus, is expanding into the personal fragrance category with three scents that were launched Monday at selected specialty stores nationwide.
The trio was introduced at Barneys New York’s Madison Avenue, Beverly Hills and Boston locations and at 12 Nieman Marcus doors, as well as at New York retailers like Takashimaya and Aedus de Venustus.
Like the home collection, the wearable scents are nature-inspired. They are dubbed Fig Vetiver, Citrus Sorbet and White Tuberose and available in 50-ml. perfume spray bottles retailing for $75 and 15-ml. perfume oil roller vials for $48.
“They are not highly complex scents; they are quite singular,” said founder Maria Christofilis. “I think that’s the direction fragrances are going in today.” Like her original products, Christofilis’ newest scents have a luxurious and feminine look, from the vintage-inspired, hand-blown ombré glass bottles to the textured Italian paper packaging, each one embossed and printed with one of three floral motifs.
“When we launched two years ago, we knew we wanted to go into personal care, but we wanted to wait until the product was perfect,” she said, adding that she projects first-year sales at $1 million for the new scents.
The perfume collection will eventually branch into the bath and body arena — Christofilis said she will launch bath and shower gel, lotion and cream in spring 2007, followed by hand products. She also plans to roll out a new collection of home scents for fall 2006, based on an Oriental palette.
— Marcy Medina