Macpherson to Front New ModelCo ProductNEW YORK — Supermodel Elle Macpherson has partnered with Australian beauty marketer ModelCo to promote Erase Those Fine Lines, an antiaging serum the firm plans to launch globally, including at Henri Bendel here, in October.

“Elle Macpherson is perfect for ModelCo,” Shelley Barrett, founder and chief executive officer of ModelCo, said in a statement. “We are thrilled to have Elle as the face of Erase Those Fine Lines and believe she is the perfect internationally recognized ‘woman of influence’ to endorse this ground-breaking product. There are so many synergies — a former international supermodel, astute businesswoman, mother and, of course, an Australian icon. Elle’s classic style, sophistication, beauty and age will truly resonate with ModelCo’s core audience.”

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