Macpherson to Front New ModelCo ProductNEW YORK — Supermodel Elle Macpherson has partnered with Australian beauty marketer ModelCo to promote Erase Those Fine Lines, an antiaging serum the firm plans to launch globally, including at Henri Bendel here, in October.
“Elle Macpherson is perfect for ModelCo,” Shelley Barrett, founder and chief executive officer of ModelCo, said in a statement. “We are thrilled to have Elle as the face of Erase Those Fine Lines and believe she is the perfect internationally recognized ‘woman of influence’ to endorse this ground-breaking product. There are so many synergies — a former international supermodel, astute businesswoman, mother and, of course, an Australian icon. Elle’s classic style, sophistication, beauty and age will truly resonate with ModelCo’s core audience.”
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit