PARIS — Odile Roujol has been named managing director of Lancôme International at L’Oréal, succeeding Marc Dubrule, who has moved up to director of strategic development for the beauty giant’s luxury products division.

The changes are effective June 1. Dubrule’s position is newly created.

Roujol will be the first woman to head Lancôme International, according to company executives. Reached on Wednesday evening, Roujol seemed eager to tackle the challenges ahead. “After 10 years with Lancôme I have a lot of humility,” she said, alluding to Lancôme’s number one ranking worldwide in selective distribution — number one in makeup, number two in skin care and number four in women’s fragrances. “We are very ambitious,” she said, alluding to men’s skin care and fragrance. But above all, Roujol said she wants to maintain the bond of trust and sense of elegance established by the brand’s spokesmodels Daria Werbowy, Ines Sastre and Selena Breed. “I am very proud to be one of the women of the brand,” Roujol said with a laugh.

Since early 2005, Roujol has been deputy general manager of Lancôme’s international business, based here. In that position, she assumed responsibility for the brand’s international direction, including product development, execution and marketing in key zones, such as the U.S., Japan and Europe. She also determined advertising strategies for the brand globally. Prior to that, she was deputy general manager-senior vice president of marketing for Lancôme U.S.A.

A graduate of the HEC Business School in Paris, Roujol has been with the L’Oréal Group for 10 years. In her first job, she was in charge of marketing for makeup products, then became a director of marketing for beauty products. Roujol was appointed general manager of Lancôme France in 2001, then transferred to the U.S. in January 2003.

Dubrule has held his current position at Lancôme since mid-2002. At L’Oréal, he has also been managing director of Biotherm International. Additionally, he worked in L’Oréal’s luxury products division in Korea and in the Parfums Lanvin, Parfums Paloma Picasso and consumer products divisions of the company.

In his new post, Dubrule will report to Marc Menesguen, president of L’Oréal’s luxury products division.

This story first appeared in the May 25, 2006 issue of WWD. Subscribe Today.