NEW YORK — Procter & Gamble is revamping its global business units and is streamlining the number of units it operates, ahead of the retirement of several senior officers in the next six months to a year.
One of the five senior officers retiring is Martin J. Nuechtern, president, global hair care, who will leave in June after over 26 years with the company.
On July 1, P&G will streamline its business units from four to three: global beauty care, global health, baby and family care and global household care.
Each unit will be headed by a vice chairman. Among those named to such a role was Susan E. Arnold, current president, global personal beauty care and global feminine care, who will become vice chairman of the global beauty care unit. Her new post adds global hair care and retail hair colorant responsibilities to her duties, although she will not serve on the company’s board of directors. Arnold will report to P&G chief executive A.G. Lafley.
Bruce L. Byrnes, currently vice chairman of the board and president, global beauty and feminine care and global health care with responsibilities for hair care, will become vice chairman of the board and of the global household care unit.
As well, P&G’s global beauty business will now be realigned under four presidents, reporting to Arnold.
Christopher de LaPuente, currently vice president, United Kingdom and Ireland, will become president of global hair care. Paolo deCesare, currently president, global prestige beauty and skin care, will become president, global prestige beauty, skin and global personal cleansing. Marc S. Pritchard, currently president, global cosmetics, deodorants/Old Spice and hair colorants, will become president, global cosmetics and hair colorants. Martin Riant, current president, global feminine care, will assume responsibility for deodorants/Old Spice and will become president, global feminine care and global deodorants/Old Spice. — Andrea Nagel
Doctors Boost Beauty
DALLAS — Does a little education sell beauty products and services? Jose Llados-Comenge thinks so. The skin care entrepreneur got together a few other high-profile physicians and health consultants to give an hour-long beauty seminar last Thursday evening at Nordstrom in the Dallas Galleria mall.
Topics included nutrition, skin care, noninvasive beauty treatments and tooth veneers for the perfect smile.
Afterward, the 150 guests, mostly women, were invited to check out Comenge’s BioTexture skin care line, as well as nutritional supplements and books, or to chat with the speakers about cosmetic dental and plastic surgery procedures.
“This is intended to educate people to take better care of themselves and give them a sense of empowerment,” Comenge asserted. “We are trying to bring to the retail environment more than beauty advice, but also health education. For doctors to come to the store, it changes the environment. Obviously, it’s also to sell the product.”
Comenge and his business-partner wife, Debra Kaye, plan to bring their “dream team” on the road and do similar presentations at Nordstrom in Seattle and Bellevue, Wash., in July and Chicago, San Francisco, Los Angeles and possibly Miami in the fall. “We may also do it with associations and charities that are not store-related,” Kaye noted.
“It’s public education — and it gets your name out,” said Wendy Lewis, a skin and plastic surgery consultant and author who introduced the panel and later signed copies of her book, “Beauty Battle.” “Consumers respond really well to a physicians’ seminar,” she said.
Comenge told the assemblage that metabolism, glands and hormones are the triggers of aging, and he claimed, “We have the ability to address how hormones and metabolism make the skin work.”
Nordstrom executives declined to reveal sales for the event. Store manager Sally McDevitt said, “It’s really about connecting with the customer and having new relationships, and we met a lot of new people who hadn’t been in the store before.”
A portion of sales was earmarked for Attitudes & Attire, a nonprofit group that advises disadvantaged women on how to enter the workplace — and dresses them for it. Most of the guests were supporters of the charity.
After the presentation, as women received complimentary MAC makeovers and foot massages with Kneipp oils, the longest line trailed from nutritionist Oz Garcia, who met customers and signed his book, “Look and Feel Fabulous Forever.”
In his talk, Garcia had blamed sugar for adhering to body tissues and “increasing the rate at which you age.” He recommended cutting back on wheat and increasing consumption of vegetables, berries and foods high in omega-3 fatty acids, such as fish.
The other panelists were Gregg Lituchy, a New York cosmetic dentist, and Fritz E. Barton Jr., a Dallas plastic surgeon and retired head of plastic surgery at the University of Texas Southwestern Medical School. Lituchy showed before-and-after images of smiles made more brilliant by porcelain tooth veneers. Barton described the pros and cons of injectable facial fillers and cautioned, “If you put a fad on your face, you’ve got it forever.”
Petra Ramelo was unconvinced. “I’m from Europe, and there is such a youth craziness here,” she commented. “I have spaces in my teeth, but it’s my smile. I’m over 50 and I have wrinkles on my face, but this is my life — this is my face.” — Holly Haber