LONDON — Since its launch in June 2001, Pout has fast become a one-stop makeup shop for girls about town, and now that it’s set to launch foundations, concealers, bronzers, illuminators, brushes, makeup bags and panties, those girls need not go elsewhere.
This story first appeared in the November 18, 2003 issue of WWD. Subscribe Today.
Pout’s new face collection includes six light foundations, all oil-free. Shades in the line range from Vanilla Cream to a darker shade of Butterscotch. There’s also a cream illuminator that can be used either with a foundation or on its own for a natural shine. Both are priced at $36.50 (22 pounds) and are packaged in white and transparent pump tubes with Pout’s trademark delicate lace detail.
Also in the face line are concealers, which come in squeezable tubes in three shades — Peek-a-boo, Hide & Seek and Slap & Tickle — and are priced at $21.50 (13 pounds). Shimmery bronzers in three shades — Sun Kissed, Sun Blushed and Sun Drenched — are also new additions, priced at $33 (20 pounds).
Next up are candy-pink brushes made from either goat or pony hair. There are nine in the collection, each designed to provide perfect definition, precise application and an even finish. The most expensive in the line is the powder brush at $66 (40 pounds). There’s also a flat-shaped blusher brush and a foundation brush, with a tapered end for easy under-eye use. They retail for $41 (25 pounds) each.
The large eye shadow brush and blender brush are each $26.50 (16 pounds) while the small eye shadow brush and concealer brush are priced at $23 (14 pounds). The angle brush, which can be used on the lash line, is $20 (12 pounds) and the brow/lash comb is the cheapest in the line at $8 (5 pounds).
Most of the brushes can be used wet or dry and are purposely small enough to fit into Pout’s other new product, makeup bags.
Designed as the perfect accompaniment to Pout makeup, the leatherette makeup bags come in two colors, metallic pink and metallic khaki, with a contrasting bow and a matching pocket mirror for touch-ups. Priced at $22 (14 pounds), the bags fasten by zip complete with a hanging jingle bell.
Pout girls can also keep their lip glosses in their panties.
The pink cotton panties with white lace trim feature a lip-gloss pocket adorned with a pink crystal ‘P’ on the front, and Kylie Minogue’s favorite bubblegum shade of gloss, called Pop My Bubble, is included. On the back, Pout is spelled out in matching pink crystals. Each panty is packaged in an electric pink metallic box and priced at $34 (20 pounds).
All products are currently available in the U.K. at Pout in Covent Garden and in Harvey Nichols in Knightsbridge, Leeds, Manchester and Edinburgh. Panties and makeup bags are now rolling out at Henri Bendel in New York and Fred Segal Beauty in Los Angeles. Brushes and foundations will follow on Nov. 24.