Scin Duo Has Big Plans, No Gimmicks
LONDON — In Notting Hill, Scin is in.

The spa and beauty boutique opened its doors in the tony neighborhood here late last year.

While they’re starting out with a modest 12,000-square-foot space, Scin’s founders Anna and Nicky Noble have big plans for their back-to-basics concept. The duo hopes to open a second door in London this year, and their 10-year plan calls for a chain of 13 to 15 doors in cities countrywide.

“We’re not necessarily trying to do something different,” said Anna Noble, the spa’s director. “There are a lot of gimmicks about, but we’d rather be known for good quality.”

Comprising a selling space on the ground floor and five treatment cabins in the basement, the spa features a white minimalist decor. The idea behind the look, according to Scin’s founders, was to create a non-intimidating environment.

“We try to make people feel as comfortable as possible,” said Nicky Noble, who takes care of the business side of operations. “We are not at all snooty.”

The spa’s client mix ranges from twentysomethings to people in their 70s, with men representing 20 percent of visitors.

Treatments offered include facials using Dermalogica and N.V. Perricone products, organic massages using Circaroma and Scin oils, as well as pregnancy-specific treatments based on EarthMamaAngelBaby products.

The basement also features a hydrotherapy bath, while the ground floor has manicure and pedicure stations.

The space’s retail area stocks N.V. Perricone and Dermalogica products and there’s a strong focus on organic and natural lines. Among brands carried are Burt’s Bees, Mop, EarthMamaAngelBaby and John Masters Organics.

Scin also boasts an eponymous six-unit organic brand, made up of two lines of body washes, body lotions and body oils. An L-Range features notes of lime and tangerine, while an O-Range includes orange and cedarwood. Items range from 12 pounds, or $21.90 at current exchange, to 20 pounds, or $36.50. A facial treatment product collection is planned for October.

Forty percent of Scin’s turnover, which industry sources estimate will hit between 400,000 pounds and 600,000 pounds, or $729,576 and $1.09 million, in its first year, are derived from product sales.
Brid Costello

This story first appeared in the June 28, 2006 issue of WWD. Subscribe Today.

Fusion Studio D on the Move
LOS ANGELES — A mobile “lifestyle experience center” dubbed Fusion Studio D is in the midst of a nine-month national run that’s scheduled to culminate with an appearance in Fort Lauderdale, Fla., in October.

The pop-up space, which will visit a total of 10 cities, has so far visited Philadelphia, Atlanta, Raleigh, N.C., Washington and San Antonio. On the slate for the summer are Boston, Chicago and Cleveland. The concept is big on cross-promotion. Ford Fusion, the new vehicle that is being marketed to women, is a sponsor of the space, where artists from Too Faced Cosmetics perform complimentary makeovers, the hippest new music from emerging girl bands is featured and information is passed out about the Susan G. Komen Breast Cancer Foundation Race for the Cure. The studio also offers “lip analysis” readings.

Each city will attract its own participants; in L.A. this spring, that included the people behind new antihangover beverage Function Urban Detox, Hawaiian skin care line Pure Hapa and New York hairstylist Christo. Their common objective: appealing to savvy potential new customers.

“We’re here to show women that they don’t have to scrimp on glamour,” said Jerrod Blandino, chief executive officer of Too Faced in Irvine, Calif. “It’s such an important thing for us to reach out and to talk to our customers.” There was buzz over the new Pure Hapa line, which has already found fans in Charlize Theron and Teri Hatcher with its sweet pineapple and orange creams and scented travel candles.
Kavita Daswani

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