Unilever Cosmetics Forms International Geneva Unit
This story first appeared in the July 14, 2004 issue of WWD. Subscribe Today.
LONDON — Unilever Cosmetics International has formed an international division, based in Geneva. UCI officially merged its global travel retail and export division and its European marketing headquarters to create the new branch on July 1.
“As a result of this, the European marketing headquarters in London will close and several new positions are announced,” the company stated.
Among the executives with new appointments is Shelley Smyth, who has been named vice president marketing international in Geneva. Formerly vice president European marketing and strategic development in London, she continues to report to Jean Mortier, senior vice president international.
Rick Bohon is to become marketing director, Europe. He was previously UCI’s marketing director, export. Rusty Wright will be named to the post of marketing director, export, after having been UCI’s marketing director, Asia Pacific. Lynn Hill has been appointed international training manager following a stint as European training manager. Françoise Mahe is to become assistant of the international marketing team. Previously, she was assistant of the European designer parfums global marketing team.
Bohon, Wright, Hill and Mahe will all report to Smyth.
Mortier further stated that he “believes the new organization will help to contribute to Unilever Cosmetics International having a greater understanding of customers’ needs and how best to meet them.”
This latest announcement follows a rash of executive changes at UCI. In March, Fergus Balfour was named its president and chief executive officer, replacing Kevin Boyce, who resigned after nine months at the helm. And, in October, UCI’s three former divisional presidents were replaced by one executive. — Jennifer Weil
Clinique to Sponsor Latin Grammys
NEW YORK — Clinique is about to tango into the awards show arena.
In a deal expected to be announced today, the venerable beauty brand will take on its first show sponsorship in September, by becoming the sole cosmetics sponsor of the Latin Grammys. Nominees for the awards will be announced today. The deal follows an increasing emphasis by the brand over the past few years on marketing to the Latin community, an effort which has included introducing darker foundation shades, increased advertising in Hispanic publications and using more Latin faces in its counter materials.
Clinique will provide makeup touch-ups backstage and in the show’s press room, and has designed an official Latin Grammys “face,” with suggested makeup looks.
The fifth annual Latin Grammys ceremony will take place on Sept. 1 at the Shrine Auditorium in Los Angeles. — Julie Naughton