BERLIN — Wella has appointed Procter & Gamble as its purchasing agent in a move expected to create major synergies.
On Friday, the Wella Group announced it had signed an agreement with P&G’s Swiss subsidiary establishing the American consumer giant as Wella’s purchasing agent. P&G will create a purchasing organization made up of employees from both companies.
Under the initial five-year agreement, which will go into effect July 1, Wella will source a large part of its raw materials, packaging materials and goods and services through the new P&G Global Purchasing Organisation. Central purchasing activities of Wella AG in Darmstadt and the purchasing section of Cosmopolitan Cosmetics in Cologne, Wella’s fragrance and cosmetics arm, will be switched to the organization. However, Wella said purchasing pertaining to Wella’s core competencies will continue to be handled from its headquarters in Darmstadt.
About 70 Wella employees are affected by the move, but Wella said it would be possible to offer them continued employment at either Wella or P&G.
The new organization is expected to expand its activities to Asia, Australia and North and Latin America in the future, Wella said. — Melissa Drier
More Beauty at Beverly
LOS ANGELES — Beverly Center just got more beautiful.
On April 30, Sephora, the LVMH Moët Hennessey Louis Vuitton-owned perfumery chain, opened a 4,438-square-foot store in the eight-story shopping mall on Beverly Boulevard and San Vicente on the border of West Hollywood and Beverly Hills.
“Beverly Hills is the shopping destination for women [in Los Angeles], so it was a no-brainer for us to open there,” said Alison Slater, Sephora’s director of retail marketing, of the new location. It is the company’s eighth in the L.A. area.
Like other Sephora stores, the one in Beverly Center will feature a wall of fragrances, a designated men’s area and sections devoted to different makeup, skin and hair care lines. What sets this location apart from the others is “slightly different fixturing,” said Slater. “It’s lighter and whiter, making the whole feeling of the store brighter.”
Among the more than 250 brands carried at the store are many of the company’s latest introductions, including Kenzoki, Korres, Eyeko, Paul & Joe and Pop. Bare Escentuals, the San Francisco-based line of mineral makeup and natural cosmetics, made its Sephora debut at the Beverly Center location. — Jennifer Laing