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LOS ANGELES —?With more than 70 runway shows, most within six days, the second official Los Angeles Fashion Week, which ended Nov. 3, proved a marathon for more than the legion of buyers and editors swarming the city in search of the next hot designer.

This story first appeared in the November 14, 2003 issue of WWD. Subscribe Today.

For the beauty brigade, it was a feat of endurance: Privé’s Laurent D. oversaw ’dos at 21 shows, racing between the downtown Mercedes-Benz Shows LA site and 12 miles west to the SmashboxFashionWeekLosAngeles campus in Culver City; there, makeup artist Geoffrey Rodriguez lead 22 of the 25 shows. And Smashbox wasn’t the only brand pushing product. The downtown installment, an extension of 7th on Sixth, brandished co-sponsors Redken and fledgling Beth Bender Cosmetics — including a Bender lounge set up in the lobby for quickie makeovers. And the MAC team attacked in full force, including plenty of swag in goodie bags.

From L.A., key Spring 2004 trends:

  • Back to the Future: Makeup design was Forties siren at Louis Verdad, but updated with the hot greens MAC senior makeup artist Gregory Arlt custom mixed and smudged with a little gloss across the lid, and a velvety orange swath on lips. Similarly, at Jenni Kayne, Nars’ Sharon Gault swiped a crescent of blue or orange above the lids.
  • She’s Come Undone: Consider a Jackie O bouffant, crimped and rolled big, blowing a fuse of hair here and there. “It’s a younger, edgier take on a lady coif,” says Laurent D. who created the look for Petro Zillia.
  • High Gloss Heat: Terminal tans, liquid lips and pumped up hair ruled several runways, whether it was the Brazilian glamazon at Pegah Anvarian, or the Seventies-styled African queen at Michelle Mason. Rodriguez turned John Sakalis’ girls into Tahitian tropical goddesses with bronzy skin, pink cheeks and glossy coral lips.
  • Laurel Canyon Lovely: “It’s that no-makeup makeup, that Seventies roller- ball gloss,” said Arlt of the oh-so-so-natural Cali girls he keyed for Frankie B., a vibe carried through other shows, including Sanctuary, Lemon Twist and Tree. He did manage a sheer violet gloss across the eyelid for “a wet sexy feel.” Cervando Maldonado left hair slightly wavy, hanging loose.
  • The Eyes Have It: The eyes were the focal point of many of the collections, but nowhere more creatively showcased than the iris hand-painted by Beth Bender and team at Evelina Galli.
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