A look from Tom Van Der Borght at Hyères.

PARIS — Belgian designer Tom Van Der Borght won the Première Vision Grand Prize at the 35th edition of the Hyères International Festival of Fashion and Photography, which wrapped on Sunday, winning over a jury headed by designer Jonathan Anderson, founder of JW Anderson and creative director of Loewe.

In a break with its recent tradition of rewarding graduates fresh out of school, the Hyères jury selected a designer who is already established. Van Der Borght started his fashion education at the age of 30 and founded his label in 2013 after graduating from the Stedelijke Academie voor Schone Kunsten Sint-Niklaas, a fashion school located between Antwerp and his home base of Ghent.

The 42-year-old impressed with his cocoon-like, intensely decorated men’s wear creations combining bright colors, psychedelic graphics and textures for what he terms “a true bombardment of the senses.” Titled “Seven Ways to Be TVDB,” the collection featured digital knits incorporating dead stock merino wool, transparent acrylic and Lurex.

Faces were obscured by masks covered in transparent sequins or spiky protrusions, and one model — wearing a dress embroidered with slogans including “I’m not a monster” — was carried down the catwalk by two attendants wearing colored masks in Van Der Borght’s likeness. 

“What we really, really admired in the work of Tom Van Der Borght is that it was a totally new type of form, new type of shape, new type of commitment to a silhouette and it was uncompromisable,” said Anderson, who has himself challenged men’s wear norms with looks including frill-trimmed shorts and lace onesies.

“And in this moment we are in, we as a jury believe that it was about starting off this new decade with newness, this idea of originality. It was not about looking at something for its automatic commercial sense,” Anderson continued. “It was about the beauty within fashion, the handmade, the technique and the risk in it. And I think Tom has really achieved something in what he has done and I think he will go on to do very well.”

The Première Vision Grand Prize comes with a grant of 20,000 euros, and visibility during a Première Vision Paris event. Van Der Borght will also be given the opportunity to undertake a project with the specialty ateliers that Chanel controls through its Paraffection subsidiary, a prize valued at up to 20,000 euros.

The designer, who also won the public’s vote for his collection, will present a fashion show at the next Mercedes-Benz Fashion Week in Berlin, and is invited to visit Swarovski’s headquarters and archives in Austria.

“I believe I design for a non-normative urban contemporary tribe,” Van Der Borght told Metal magazine in a recent interview. “I think TVDB creates men’s wear that’s not necessarily made for men; it’s street couture, it’s haute trash, it’s too artistic to be fashion, it’s too much fashion to be art.” 

He was singled out from the 10 finalists by a jury that included model Kaia Gerber; creative consultant Amanda Harlech; photographer Tyler Mitchell; sound designer Michel Gaubert; actor Arnaud Valois; stylist and creative consultant Benjamin Bruno; creative director Ronnie Cooke Newhouse; journalists Tim Blanks and Olivier Lalanne; Derek Blasberg, director of fashion and beauty at YouTube; Olivier Gabet, director of the Musée des Arts Décoratifs, and Christoph Rumpf, who won last year’s Grand Prize at Hyères.

For the third year, a graduate from HEAD Geneva fashion school was awarded the Chloé Prize, a grant of 20,000 euros created in 2012 by the fashion house, also a sponsor of the festival. 

Marvin M’Toumo, a French designer from the island of Guadeloupe, said his Hyères women’s wear collection, “Chien Fleur,” was inspired by animal characters. For the Chloé prize, he submitted a look combining a pleated shirt and pants with a matching bra resembling seashells.

Chloé Award35th FIMAPH Festival International Mode Accessoires Photographie HyèresSalins des PesquiersFriday 16 October5 October 2020Hyères, France

A look from Marvin M’Toumo at Hyères.  Etienne Tordoir/Courtesy of the Hyères International Festival of Fashion and Photography

“You could really see this incredible hand in the trousers and the attitude of the look was fantastic. There was something kind of street but poetic,” said Anderson. 

The Métiers d’Arts Prize in partnership with Chanel went to French designer Emma Bruschi, another HEAD alumni, who impressed with her oversized straw earrings created with Lemarié. “They were fantastic. A really beautiful balance between the wearable art and the hand, the craft and the idea of generational information passing by and we all wanted them,” enthused Anderson, who established the Loewe Craft Prize in 2016.

Bruschi received a grant of 20,000 euros to pursue a new creative project to be shown at the 2021 edition of the festival.

As part of the sustainability masterclass hosted by Mercedes-Benz and Fashion Open Studio for the fashion prize finalists, Bruschi was acknowledged as having best incorporated responsible practices in her work and will receive further showcasing support by Mercedes-Benz in 2021.

Emma Bruschi's winning earring design at Hyères.

Emma Bruschi’s winning earring design at Hyères.  Courtesy of he Hyères International Festival of Fashion and Photography

As part of their new partnership, unveiled at the festival, Fashion Open Studio, a non-profit organization campaigning for a more sustainable luxury industry, has developed an eco-sustainability roadmap to guide all Mercedes-Benz fashion weeks worldwide.

The main accessories award went to French designers Ddiddue and Juana Etcheberry for their baseball caps made with recycled plastic objects, which also won the Hermès fashion accessories prize. 

“We like their creative audacity and we were surprised by their awareness of the market reality. They have a genuine eco-responsible commitment, their work is locally manufactured and they have generated an economic fabric around them,” said Hubert Barrère, artistic director of the Chanel-owned embroiderer Lesage and head of the accessories jury.

The jury gave an honorable mention to the trio of Antonin Mongin, Dimitri Zephir and Florian Dach for their take on do-rags incorporating human hair.

The Hyères festival has served as a springboard for designers including Paco Rabanne’s Julien Dossena; Viktor & Rolf’s Viktor Horsting and Rolf Snoeren, and Saint Laurent’s Anthony Vaccarello.

This year’s edition was postponed from April due to the coronavirus pandemic, and took place in the absence of most of the fashion jury, with Anderson delivering an online masterclass in conversation with documentary maker Loïs Prigent on Friday.

Jean-Pierre Blanc, the director of the festival, said it was important to forge ahead despite the many sanitary restrictions imposed by the French government in a bid to stem a fresh rise in reported cases of COVID-19.

“It was important to be able to present the work of the 30 candidates in competition above all, the work of the artists, and to offer the audience a moment of culture, emotions and dreams while respecting strict sanitary rules in agreement with the authorities,” Blanc told WWD.

“The enthusiastic feedback from professionals and the public is encouraging,” he added.

Known for its familial atmosphere, the event was missing many of its usual attendees this year due to travel restrictions, but Blanc lauded the finalists for persevering nonetheless. 

“They are enthusiastic, strong, and pugnacious, and they are immensely adaptable. They have creativity and beauty in them, it makes them strong! They are our future,” he concluded.

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