By  on May 16, 2005

Ponzano Veneto, Italy — Luciano Benetton turned 70 last Friday. His round spectacles and waves of white-gray hair are as distinctive as the company his family founded.

Benetton, the company Luciano started with his brothers Gilbert and Carlo and his sister Giuliana, was always one step ahead of the industry, whether it involved quick-response garment dyeing or shock advertisements with a social statement. Arguably, times have changed, with industry experts praising Zara’s business model and Hennes & Mauritz grabbing headlines as it signed Stella McCartney. But those developments haven’t deterred Benetton from pondering its future as it celebrates its 40th anniversary this year.

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