This confirms a report in WWD on Jan. 28. Moufarrige, the former Chloe and Richemont executive, recently took control of Scherrer, along with Jacques Fath, Emmanuelle Khanh and the shoe firm Harel, in forming France Luxury Group with French entrepreneur Francois Barthes. As reported, the upstart fashion conglomerate has access to about $200 million in funds for brand building and acquisitions.
Moufarrige told WWD Friday that Beri would continue designing her namesake collection, which generates about $4.5 million at wholesale, but would concentrate her efforts on creating a new image for Scherrer.
Stephane Rolland, with the house since 1998, will continue to design Scherrer couture, which Moufarrige said has annual sales of $3.5 million and is profitable.
Moufarrige, who famously recruited Stella McCartney at Chloe, is proving to be a strong advocate for female designers, having recently recruited Lizzy Disney to head Jacques Fath. Disney’s runway debut for that house also is slated for March 13. The British-born designer made a name for herself in New York in recent years for her offbeat yet sophisticated designs.
Beri, a protegee of well-known French embroider Francois Lesage, is practically a household name in her home country. Under Moufarrige, she began showing her sexy, intricate collections in Paris and reined in a broad celebrity clientele, ranging from Nicole Kidman and Geri Halliwell to Bill Clinton, who ordered a custom-made Nehru-collared tuxedo.
At Scherrer, Beri is faced with rejuvenating a brand with an undeveloped rtw business and limited global resonance. But Moufarrige said the company is profitable, with retail sales of about $75 million worldwide stemming from licensed products such as fragrance, men’s wear and bridge sportswear.
Founded in 1971 by Jean-Louis Scherrer, the designer was ousted in 1992.