By  on September 18, 2018

On Monday night at the National Portrait Gallery, British Fashion Council chief executive officer Caroline Rush revealed that the BFC and the Vogue Fashion Fund will continue working with Chinese online retailer to increase British designers’ presence in China. Also unveiled was cross collaboration spearheaded by to sponsor three Chinese London-based designers to sell their collections on the e-tailer’s JDesigner Boutique platform.

Huishan Zhang, whose show this season was sponsored by the retailer; Xuzhi Chen; and Xiao Li will sell a selection from their collections on JDesigner Boutique, which launched in June. JDesigner Boutique targets a younger market, which is on the constant search for something unique and edgy.

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