Mayor Michael Bloomberg is expected to kick off Mercedes-Benz Fashion Week on Feb. 8 with a ribbon-cutting ceremony in Bryant Park, the 7th on Sixth production company said on Tuesday, continuing the support for the fashion shows built by his predecessors.
Bloomberg, who is scheduled to appear at the opening day of the fall collections around 9:15 a.m., would be the third consecutive New York City mayor to participate in the fashion week unveiling. Mayor Rudolph Giuliani attended several events related to the organization’s efforts, including its heralded return to Bryant Park after the shows were forced to move to the Chelsea Piers for one season.
Mayor David Dinkins and his wife also attended events related to the opening of the original 7th on Sixth shows in the park in 1993.
“We’re thrilled he’s going to do this,” said Fern Mallis, executive director of 7th on Sixth. “He and his staff understand the importance of our industry and that it was totally shut down after Sept. 11. We had a great relationship with Mayor Giuliani and we hope to build on that with Mayor Bloomberg.”
Bloomberg also is expected to accompany several designers inside the tents to review an exhibit of pedal cars modeled after miniature Mercedes-Benz models that are being customized by designers and celebrities for an auction to benefit pediatric AIDS charities, prior to the first show scheduled for Tommy Hilfiger at 11 a.m.