NEW YORK — Blooming­dale’s has made a $268,100 donation to AmeriCares, a nonprofit international disaster relief and humanitarian aid organization.

“The sum is enough for AmeriCares to build five small hospitals in Pakistan or enough to send three planes with 22 tons of American medical supplies to Darfur,” said Michael Gould, chairman and chief executive officer of Bloomingdale’s.

AmeriCares has distributed more than $6 billion in aid to 137 countries since it was established in 1982. In the U.S., AmeriCares provides basic medical services for the uninsured, refurbishes homes of the disadvantaged and provides camping experiences to inner-city children with HIV/AIDS.

Bloomingdale’s raised the money last holiday season through an online auction of travel experiences wrapped in luxury and by tapping the support of designers. For example, there was a trip to Milan for the Giorgio Armani runway show and a backstage meeting with the designer, a private fitting and a complete Armani ensemble. Also auctioned was a trip to the Wimbledon tennis tournament and Wimbledon gear courtesy of Ralph Lauren, who designed the on-court uniforms for the ball boys and girls. Money was also raised through sales of the store’s Little Brown Bear.

“This was a great partnership,” Gould said. “What AmeriCares has done is truly unbelievable.”

This story first appeared in the January 29, 2007 issue of WWD. Subscribe Today.

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