Bloomingdale's is offering "Big Little Lies" bags as part of a promotion with the HBO TV show.

Bloomingdale’s “Big Brown Bag,” has never been altered in its 46-year history. Now, as the retailer teams with HBO’s “Big Little Lies,” which begins its second season June 9, it is offering customized shopping bags that say “Big Little Lies.”

The “Big Little Lies” shopping bags will be given out with all purchases throughout this month and early June, while supplies last.

The partnership also includes a sweepstakes for an opportunity to attend the premiere in New York on May 29, an exclusive screening at Bloomingdale’s Century City in Los Angeles on May 30 from 6 to 8 p.m.  and as a nod to Blue Blues Café (a restaurant in Monterey where the TV show’s scenes are filmed) complimentary coffee will be served in select Bloomingdale’s locations on May 11 at exclusive “Big Little Lies” coffee carts.

A view of the “Big Little Lies” bag at Bloomingdale’s. 

The retailer’s sweepstakes to attend the New York City premiere will be active through May 12. To enter to win a trip to New York, including hotel accommodations, along with a $2,500 Bloomingdale’s shopping card, information can be obtained at bloomingdales.com/biglittlelies.

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